Advice and guidance in the new RDR world
Guidance and advice are fundamentally different activities that asset or wealth managers must respond to differently. They require different operating models, each with divergent methods of client acquisition, engagement and management. As a result they each have different modes of revenue generation and service provision as well as compliance and risk management. Alongside this change in retail investment brought in by RDR, the rise of robo-advice is reshaping how advice and guidance is given across all segments of the wealth management market. The battle for retail clients is going to be fought in the trenches with robo-advisors.